THE RESTRO SARTHI BLOG
Practical playbooks on POS, GST, food cost, marketing and growth for Indian restaurants.
A single local food reel can fill your tables for a week — or waste a free meal on someone whose followers will never visit. Restaurant influencer marketing
In a country where every phone gets a text, restaurant SMS marketing still lands where email sometimes does not. Almost every SMS is opened within minutes — the
Aggregators own their customers; you rent access. Restaurant email marketing is one of the few channels you truly own — a direct line to past guests that no
Alongside FSSAI and trade licences sits one many first-time owners have never heard of: the eating house licence. In several Indian cities it is a police-issued permission to
Before the fancy licences, there is a basic one many owners overlook: shops establishment registration. It is the foundational registration that recognises your restaurant as a commercial workplace
That background playlist keeping your dining room lively may carry a legal obligation. A restaurant music licence is something many Indian owners discover only when a notice arrives
A fire NOC restaurant owners often treat as paperwork is, in a kitchen full of gas and oil, a genuine safety and legal requirement. Skipping it risks sealing,
The QR menu is here to stay, but most are a badly-scanned PDF that guests give up on. Thoughtful digital menu design turns that scan into a smooth,
Guests eat with their eyes first, and they photograph with them too. Good food plating presentation is not fine-dining fuss — it is the difference between a dish
Food gets the attention, but drinks often carry the margin. A deliberate beverage menu strategy can lift the average bill more than any new dish, because guests rarely
